Features of Capitol MailsSM
- Social Match
- Mail Tracking
- Informed Delivery
- Call Tracking
- Online Follow-Up
- Social Media Follow-Up
- Lead Match
What will Mail Tracking do?
- Our client portal provides you access to state-of-the art proprietary features so you’ll know exactly when your mail will arrive.
KEY FEATURES INCLUDE:
- Individual tracking down to the individual addressee / individual;
- Fully integration with Informed Visibility (R) and graphical overlay with Google Maps;
- Create a customizable report for export, inclusive of city, state and zip code;
- Individual search capabilities to know if a certain individual received their direct mail piece;
- Report of non-scans; and
- Secure access to essential postal delivery data
With Mail Tracking, never wonder where or if your mail was delivered! You just need to be prepared for new calls and online leads by knowing exactly when your mailing campaign arrives to your prospects’ mailboxes.
INCREASE ROI BY PUTTING YOUR CLIENT’S MAILING PIECE BOTH IN THE DIGITAL WORLD AND PHYSICAL WORLD, SIMULTANEOUSLY.
- With Capitol MailsSM integration with Informed Delivery(R), your mailing piece will be accompanied by a full color, clickable ad within the email preview sent by the USPS. You’ll also be able to track when these emails have been opened, geographically!
KEY FEATURES INCLUDE:
- Adding a full-color ad next to USPS’ grayscale preview of the mail piece;
- Include interactive content;
- Implement a clickable link to your website;
- When the prospect clicks the link, it will trigger Capitol MailsSM proprietary system of online follow-up and social media follow-up features to automatically display ads attracting the prospect back to your website.
Did you know over 15 million people have signed up for and that there is an 86% daily open rate for Informed Delivery(R) ?!
Reach more prospects sooner and increase the exposure of your message!
SEAMLESSLY TRACK THE EFFECTIVENESS OF YOUR DIRECT MAIL CAMPAIGN BY TRACKING AND RECORDING EVERY CALL THAT COMES AS A RESULT OF THE MAILING.
Track the effectiveness of your campaign without human error through our proprietary Client Portal.
- Capitol Mails’SM Client Portal will enable you to download reports, with demographic information, on calls received from your direct mail campaign.
- View visually stunning displays, depicting the geographical location of each caller.
- Secure access through our Client Portal to instantly access incoming calls and recordings from your direct mail campaign.
Be able to directly attribute and track calls from your direct mail campaign to gauge its effectiveness with Capitol Mails’SM Call Tracking!
INCREASE CONVERSIONS BY PAIRING YOUR DIRECT MAIL CAMPAIGN WITH THE GOOGLE DISPLAY NETWORK.
- Did you know 96% of website visitors leave without taking any action?
- There is, on average, a 26% increase in completed conversions when those users who have been retargeted return to the website.
- Capitol MailsSM sends out and tracks your direct mail campaign with our proprietary tracking system.
- Capitol MailsSM tracks and follows-up with prospects who received your direct mail piece and visited your website through re-targeted ads.
Increase your conversion rate with and consistently stay in front of your prospects with Capitol MailsSM Online Follow-up system!
TRACK AND RECORD ALL WEBSITE VISITORS AS A RESULT OF YOUR MAILING AND MAIL TO WEBSITE VISITORS WHO CAME NOT AS A RESULT OF YOUR MAILING – Never have to guess again who visited your site and be equipped to take action!
- Get a list of who visited your website from the mailing list and what actions they took;
- Mail to unique visitors who came to your website who weren’t on your mailing list;
- Never guess again how effective your direct mail campaign was.